adidas’ SPEEDFACTORY in Ansbach, Germany, has launched its first major project. The adidas AM4 series is the beginning of a journey adidas is making to big cities all over the world.
Beginning with the adidas Made For London, the AM4LDN is made specifically for London with insights offered by a group of London runners and influencers. The same localized approach will be applied in the coming months to five more key cities: Paris, Los Angeles, New York, Tokyo, and Shanghai.According to adidas, the AM4 is a lightweight and far more sustainable product than what the brand has produced thus far, but that is about all the brand has said regarding the sneaker’s technical specifications. It clearly rides atop a Boost midsole, but there is no word on the upper.
The first colorway of the adidas SPEEDFACTORY AM4 may already be long gone after recently releasing on the adidas UK webstore, but don’t worry, more city colorways will be on the way soon. The innovative new AM4 is designed at the adidas SPEEDFACTORY in Germany and tailored specifically for runners in specific cities after pooling data and insights from groups of athletes, which means along with the new colorways for New York City, Paris, Shanghai, Tokyo, and Los Angeles, you can probably expect the actual construction of the shoe to vary as well.
adidas SPEEDFACTORY AM4 “London”
Style Code: BB6719
Release Date: October 26, 2017
adidas Originals will soon release a new edition of the adidas Iniki Runner Boost which will feature Primeknit. Before that happens, the brand will debut more color options of the classic.
Adidas have brought back a classic upper & combined it with their innovative, new Boost technology to produce a lower cost shoe that is extremely comfortable, stylish and provides breath ability – a dream come true. The upper made out of a Two-way stretch mesh material for a comfortable sock like feel & easy slip on comfort. Teamed with the original vintage suede material around the toe and heel which brings back memories from the 70’s classic.
This adidas Iniki Runner Boost Core Black features a pristine White Boost sole and a Black outsole. A textile upper with suede overlays, Golden ‘Iniki’ branding on the side, leather heel tab and tonal laces complete the look.
As for the appearance of the kicks themselves, of course, nothing has changed compared to the previous news. In this case, we are dealing with a dark shade of gray, which virtually covers the entire surface of these shoes, not only the shank, but also the characteristic sole. On the sides were an orange, well known SPLY-350, but no orange stripes.
All the signs in the sky indicate that we will be dealing with another version of the Beluga color scheme, which of course concerns the adidas YEEZY Boost 350 V2 model. With the Yeezy Mafia team we are able to check the first photo shoot of this shoe.
Featuring a Primeknit woven upper that replaces the Bold Orange side stripe and uses it on the “SPLY 350” branding for a more tonal look throughout the upper. It also uses Orange on the stitching of the back heel tab.This adidas Yeezy Boost 350 V2 Beluga 2.0 comes dressed in a Grey, Bold Orange, and Dark Grey color scheme.
adidas Yeezy Boost 350 V2
Color: Grey/Bold Orange-Dark Grey
Style Code: AH2203
Release Date: October 2017