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Take a first look at the adidas SPEEDFACTORY AM4 “London”

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adidas’ SPEEDFACTORY in Ansbach, Germany, has launched its first major project. The adidas AM4 series is the beginning of a journey adidas is making to big cities all over the world.

Beginning with the adidas Made For London, the AM4LDN is made specifically for London with insights offered by a group of London runners and influencers. The same localized approach will be applied in the coming months to five more key cities: Paris, Los Angeles, New York, Tokyo, and Shanghai.According to adidas, the AM4 is a lightweight and far more sustainable product than what the brand has produced thus far, but that is about all the brand has said regarding the sneaker’s technical specifications. It clearly rides atop a Boost midsole, but there is no word on the upper.

The first colorway of the adidas SPEEDFACTORY AM4 may already be long gone after recently releasing on the adidas UK webstore, but don’t worry, more city colorways will be on the way soon. The innovative new AM4 is designed at the adidas SPEEDFACTORY in Germany and tailored specifically for runners in specific cities after pooling data and insights from groups of athletes, which means along with the new colorways for New York City, Paris, Shanghai, Tokyo, and Los Angeles, you can probably expect the actual construction of the shoe to vary as well.

adidas SPEEDFACTORY AM4 “London”
Style Code: BB6719
Release Date: October 26, 2017

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